Influencers and page admins like Ben can bring in thousands of dollars from ads and promotions on their pages. Ruby said some of these frivolous meme accounts could earn up to hundreds of thousands of dollars a year.įive years ago, the idea that Instagram could be your job was unheard of. Compared to some, Ben was small potatoes. “It is becoming increasingly challenging to build a business where your sole revenue comes in from third-party social-media platforms,” social media expert and commentator Kris Ruby. “If you’re as popular as reality TV star Kylie Jenner, who has 142 million followers on Instagram, you can bring in $1,000,000 with just one post. Ben saved most of the money he earned from his page, but is now looking for another source of income. He did not think it would last forever, however. “I don’t have another job as Instagram paid in one week what I would get in one month of an actual job,” Ben said. He made the money through selling shoutouts: Users looking to grow their pages paid Ben to promote those pages on his account. Ben told MarketWatch his pages earned him $4,000 a month and were his only salary. The purge has cost some users thousands of dollars. The alleged violations included attempts to buy and sell accounts and attempts to improperly obtain usernames. “These accounts were disabled following multiple violations of our policies, including attempted abuse of our internal processes,” an Instagram spokeswoman told MarketWatch. This week: ‘I earn twice what my husband makes and pay all the bills, but have no idea how much money he’s saved?’ Read MarketWatch’s Moneyist advice column on the etiquette and ethics of your financial affairs. Elliot Trebele, the creator of a still-active meme page, was forced to apologize last year Meme accounts are often accused of stealing content from creators without giving proper credit. (Grumpy Cat’s account has 2.7 million followers.)īut Instagram is targeting other sites that it regards as poaching other people’s content. Grumpy Cat, who died earlier this year, was named meme of the year at the 2013 Webby awards, beating out “Gangnam Style” and “Harlem Shake.” Some social-media trackers consider Grumpy Cat to be the first viral meme. Some meme accounts are both original and wildly popular. The accounts, some of which have millions of followers, repost funny memes and videos. Late last month, Instagram banned more than 30 highly popular pages. ”īen wasn’t the only victim of Instagram’s latest meme-page purge. “Instagram banned more than 30 highly popular pages.
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